Mar 28, 2024  
2013-2014 Catalog 
    
2013-2014 Catalog ARCHIVED CATALOG: Content may no longer be accurate.

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MKTG 3010 - Marketing Concepts and Practices

Credits: (3)
Typically taught:
Fall [Full Sem, Online]
Spring [Full Sem, Online]
Summer [Full Sem, Online]


This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing; and consideration of price, place, and promotion.



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