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2020-2021 Catalog ARCHIVED CATALOG: Content may no longer be accurate.
Course Descriptions
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ENGL 2810 - Writing Song Lyrics Credits: (2)
Experimental Course, Contact Department for More Information
| For musicians and non-musicians alike, this course teaches the form and craft of writing song lyrics in a variety of genres, including ballads, folk, blues, country, rock, etc. Students will study an array of songs to build key vocabulary, practice prosody, and explore major themes in songs to produce their own original songs, and to arrange for one set of lyrics to be accompanied by musical performance. |
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ENGL 2830 - Directed Readings Credits: (1-3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Full Sem
Individual readings supervised by a faculty member.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: May be repeated twice up to 6 credit hours.
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ENGL 2890 - Cooperative Work Experience Credits: (1-6)
Open to all students in the English Department who meet the minimum Cooperative Work Experience requirements of the department. Provides academic credit for on-the-job experience. Grade and amount of credit will be determined by the department.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: May be repeated 5 times up to 6 credit hours.
Note: Check with department for current course offerings.
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ENGL 2920 - Short Courses, Workshops, Institutes and Special Programs Credits: (1-4)
Variable Title
Consult the semester class schedule for the current offering under this number. The specific title and credit authorized will appear on the student transcript.
Pre-requisite(s): ENGL 1010 with a “C” grade or better or equivalent.
Number of Times this Course May Be Repeated: May be repeated 3 times up to 4 credit hours with different topics.
Note: Check with department for current course offerings.
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ENGL 2920S INT - Community Service Credits: (3)
Students will receive an overview of community service and explore opportunities for service learning in the community. A weekly seminar with required readings and writings as necessary and 50 hours of community service.
Pre-requisite(s): ENGL 2010 or equivalent.
Note: Check with department for current course offerings.
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ENGL 2999 INT - Capstone in Workplace Communication and Writing Credits: (3)
This class provides an opportunity for students to synthesize and demonstrate their learning in the Associate of Workplace Communication program. The primary purpose of this course is to help students transition from earning an associate’s degree to pursuing a job and/or continued education toward a bachelor’s degree. The course will include employment-related content such as interviewing skills, job shadows, career research, portfolios, resumes, and cover letters. The course will also include a section on workplace ethics to develop responsible and productive professionals. Cross-listed with COMM 2999.
Pre-requisite(s): Permission of Instructor Required.
Note: Check with Department for course availability.
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ENGL 3010 - Introduction to Linguistics Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This course introduces students to the scientific study of language. It looks across languages to explore what they have in common, as well as what distinguishes them from one another. Students learn basic analytic techniques in articulatory phonetics, phonology, morphology, syntax, and semantics and apply them to data drawn from various languages. These core concepts may be applied to other areas, such as language acquisition, language history, language and culture, language and society, language and thought, or language and literary expression.
Pre-requisite(s): ENGL 2010 or equivalent.
Note: Students in English, foreign languages, anthropology, philosophy, psychology, and history are encouraged to take this course.
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ENGL 3020 - Teaching English/Language Arts Credits: (3)
Typically Taught Fall Semester: Full Sem
This course is designed for English teaching majors and minors. It introduces students to the nature of language and linguistics. It also reviews the elements of traditional grammar. This course surveys prescribed application for prospective secondary school English teachers, including language variation, contemporary alternatives to traditional grammar, and linguistics and composition. Students are required to complete a grades 7-12 school field experience.
Pre-requisite(s): ENGL 2010 or equivalent, ENGL 2420 , and admitted to Secondary Education program.
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ENGL 3030 - Structure of English Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This course presents the major parts of speech, grammatical functions, and constructions of Standard English. Its purpose is to show that English, like any human language, is an intricate and rule-governed system. To this end, it draws on the terminology of traditional grammar and the analytical techniques of structural and transformational grammar, including contextual definitions and tree diagramming. The course is directed toward departmental English majors, teaching majors, advanced ESL students, and students majoring in foreign language teaching.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3040 - History of the English Language Credits: (3)
Typically Taught Fall Semester: Full Sem
This course begins by introducing the elementary vocabulary and concepts of linguistic theory as these pertain to historical linguistics. It then traces the prehistory of English from its beginnings in Indo-European, through its place in the Germanic branch, to its historical phases of Old, Middle, and Early Modern English. Attention may also be given to national varieties of English and the development of English as a world language.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3050 - Grammar, Style, and Usage for Advanced Writing Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This course presents the concepts and nomenclature of traditional grammar as a context for students wishing to increase their control of punctuation, style, and usage in order to become more proficient writers. Its purpose is to offer practical guidance in how grammatical concepts can be applied to revising and editing one’s own or others’ writing to more effectively express one’s intended meaning. The course is offered to all English majors and minors as a means of fulfilling the language requirement for the major, especially those in technical writing, as well as students in communication, pre-law, and criminal justice.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3080 - Critical Approaches to Literature Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
Students will study and practice critical approaches to literature. The course will begin with New Criticism and proceed to study more resistant reading strategies such as feminism, Marxism, and deconstruction. Students will not only learn the theoretical premises behind these theories, but also practice explicating various texts from a particular critical perspective. Primarily for English majors and minors. Recommended to take early in major.
Pre-requisite(s): ENGL 2010 or equivalent.
Note: Recommended prerequisites: ENGL 2200 , ENGL 2220 , ENGL 2230 , or ENGL 2240 .
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ENGL 3100 - Professional and Technical Writing Credits: (3)
Typically Taught Fall Semester: Full Sem, Full Sem Online
Typically Taught Spring Semester: Full Sem, Full Sem Online
Typically Taught Summer Semester: Full Sem Online, Check with department for course availability.
This course introduces students to the basic theories and practices of technical communication. Using audience, purpose, and context as their guides, students create various professional and technical documents, such as formal and informal reports, instructions, proposals, job application materials, brochures, web media, and presentations. Working both individually, and in collaboration, students analyze their rhetorical situation as they create usable and appropriate professional documents. This course provides the practical and theoretical basis for the minor and emphasis in Professional and Technical Writing.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3140 - Professional and Technical Editing Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Building on the knowledge of technical writing genres and the writing strengths developed in ENGL 3100, this course introduces students to copyediting, comprehensive editing, and the basics of collaborative editing and document management. Technical editing is designed to strengthen students’ writing, editing, and visual design skills through attention to detail and application of style, grammar, and usage principles. Additionally, this course focuses on hard copy and soft copy editing principles.
Co-Requisite(s): ENGL 3100 .
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ENGL 3190 CEL - Document Design Credits: (3)
Typically Taught Spring Semester: Full Sem
This course teaches a rhetorical approach to document design. Using the rhetorical principles of audience, purpose, and context, students will discuss sample documents, analyze the layout of documents (both professional documents and ones students create in class), and articulate what makes an effective layout and design (regarding arrangement, emphasis, clarity, conciseness, tone, and ethos). Throughout the course, students will create (both individually and collaboratively) documents that meet client specifications thereby providing practical experience and generating material for their professional portfolios.
Pre-requisite(s): ENGL 3100 .
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ENGL 3210 - Advanced College Writing Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Basic expository techniques combined with other forms of discourse. Emphasis on originality, clarity and practical application for other courses as well as vocation.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3240 - CW: Writing Creative Nonfiction Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
This course will introduce students to the craft of writing creative nonfiction, including forms such as personal essay, lyric essay, and memoir.
Pre-requisite(s): Any of the following: ENGL 2250 , ENGL 2260 , or ENGL 2270 .
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ENGL 3250 - CW: Advanced Fiction Writing Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Students will learn advanced fiction writing skills and strategies. Whether they plan to write novels or short fiction, this class will help them develop their use of plot, character, point of view, narrative structure, settting, image, wordplay and syntax.
Pre-requisite(s): Any of the following: ENGL 2250 , ENGL 2260 , or ENGL 2270 .
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ENGL 3260 - CW: Advanced Poetry Writing Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Students in this course will write and revise their own original poetry. Using their drafts and/or published poems, they will improve their use of line and stanza breaks, imagery, sound and rhythm, poetic structure, and other techniques.
Pre-requisite(s): Any of the following: ENGL 2250 , ENGL 2260 , or ENGL 2270 .
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ENGL 3280 - Biographical Writing Credits: (3)
Typically Taught Fall Semester: Check with department for course availability.
Typically Taught Spring Semester: Full Sem
Includes autobiographical writing and is oriented strongly toward personal and familial interests. Written assignments include the personal narrative, character sketch, as told to, and conclude with a chapter or two on a projected book-length project. Extensive written and oral input on each assignment from professor and class. Strong emphasis is placed on techniques of research including interviewing, effective characterization, narration and description. Prior experience in imaginative writing and other areas of literature is recommended.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3300 - Children’s Literature Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
Students will study the principles of literature for children with special emphasis on evaluation and selection, classroom and library use, ethnic and cultural diversity, and the development of literacy. Designed to meet the needs of teachers, those preparing to teach and those who work with children in various settings.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3350 - Studies in Literary Genres Credits: (3)
Variable Title
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This variable topics course introduces students to the historical and cultural origins of literary genres, their distinguishing features, and the dynamics of literary development. Genres may include the novel, drama, poetry, creative non-fiction, bildungsroman, the diary, biography, autobiography, satire, and others. It may be taken more than once with different designations.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: May be repeated 11 times.
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ENGL 3352 - Studies in World Literary Genres Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This variable topics course introduces students to familiar and unfamiliar genres around the world, exploring their distinctive features and their interactions with the cultures and histories they represent. Genres might include poetry and prose, fiction and non-fiction, satire and fable, tragedy and ballad, biography and autobiography, and many others. It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
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ENGL 3353 - Genres in Cultural and Media Studies Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This variable topics course introduces students to genres in cultural and media studies, their distinguishing features, and the dynamics of their development. Genres may include the novel, digital novel, film, television, social media, advertising, music, and the internet.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
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ENGL 3354 - Genres in Writing and Interdisciplinary Studies Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This variable topics course introduces students to interdisciplinary genres, new directions in transcending disciplinary boundaries, or issues in writing and rhetoric. Genres may include various forms of narrative as they intersect with the sciences, social sciences, arts and humanities, health professions, business and economics, applied science and technology, and others.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
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ENGL 3355 - CW: Creative Nonfiction Forms and Craft Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: 1st Blk, 2nd Blk
This class asks students to write a number of forms within the genre of creative nonfiction writing, experimenting with narrative shape and the effects of structural choices.
Pre-requisite(s): Any one of the following: ENGL 2250 , ENGL 2260 , or ENGL 2270 .
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ENGL 3360 - CW: Short Story Forms and Craft Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: 2nd Blk, 2nd Blk
This class asks students to experiment with form and story structure within the genre of fiction writing, to understand how narrative shape affects the reader’s experience.
Pre-requisite(s): And one of the following: ENGL 2250 , ENGL 2260 , or ENGL 2270 .
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ENGL 3365 - CW: Novel Forms and Craft Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: 3rd Blk, 2nd Blk
This class asks students to experiment with form and structure within the genre of novel writing to understand how narrative shape affects the reader’s experience.
Pre-requisite(s): Any one of the following: ENGL 2250 , ENGL 2260 , or ENGL 2270 .
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ENGL 3370 - CW: Poetic Forms and Craft Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
This class asks students to experiment with form and structure within the genre of poetry writing to understand how line, repetition, rhyme patterns, and shape affect the reader’s experience.
Pre-requisite(s): Any one of the following: ENGL 2250 , ENGL 2260 , or ENGL 2270 .
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ENGL 3375 - CW: Forms and Craft of Notebooks and Journals Credits: (3)
Typically Taught Spring Semester: Full Sem
This class examines the writer’s notebook, reading examples and studying possibilities. Students will keep a writer’s notebook inspired by those examples.
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ENGL 3380 - CW: Screenwriting Form and Craft Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This class examines screenwriting form. Students will write their own original screenplay(s) in this form.
Pre-requisite(s): Any one of the following: ENGL 2250 , ENGL 2260 , or ENGL 2270 .
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ENGL 3410 INT - The Teaching of Writing Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Check with department for course availability.
Students will develop their own philosophies for teaching writing to middle, junior high, and high school students by exploring current research findings, theoretical approaches and practical strategies. This class is required of English teaching majors and minors. Students are required to complete a grades 7-12 school field experience.
Pre-requisite(s): ENGL 2010 or equivalent and admitted to Secondary Education program.
Co-Requisite(s): ENGL 3020 and ENGL 2420 .
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ENGL 3500 HU - Introduction to Shakespeare Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
This class is an introduction designed to foster a critical appreciation of the plays of Shakespeare. The class is intended for students who are fulfilling General Education credit, studying theater, or planning to teach. Students can expect to study at least one comedy, one tragedy, and one history play in this course.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3510 HU/DV - World Literature Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This is a selection of masterworks from a variety of authors, regions, and eras - expressly to introduce diverse literatures other than British and American. The required readings may vary considerably from semester to semester, according to the instructors’ expertise.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3520 HU - Literature of the Natural World Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Check with department for course availability.
This course engages literary texts that focus on humans in relation to their natural environment. Conceived as a survey course, it attempts to delineate the various traditions of environmental concern, from the ancient past to the present, and to draw attention to the ongoing relevance of such texts. Students will learn how to read closely and carefully, and how to make such literature meaningful for their own daily lives.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3530 - The Literature of Business and Economics Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
This course examines historical and contemporary issues in the world of business and economics through literature, film, and essays. The course will explore concepts such as private property, commodities and natural resources, wage labor, capital, public lands, and globalization. Students will investigate pertinent moral and ethical questions connected with these concepts from both historical and contemporary perspectives, such as the distribution of wealth and poverty, consumption and resource management, competition and conflict, and social (in)stability. The course is designed to improve writing skills, specifically the ability to express complex ideas from a variety of perspectives and to improve critical and creative thinking skills while stressing the importance of learning through writing.
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ENGL 3540 - Adaptation Studies Credits: (3)
Typically Taught Fall Semester: Full Sem
This course focuses on the process by which literary works and other texts are adapted into other forms and media, and on the product of that adaptive process. Works may include traditional text-to-film adaptations, as well as more non-traditional forms such as graphic novels, music, television, the Internet, and more.
Pre-requisite(s): ENGL 2010 .
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ENGL 3610 - American Literature I Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This course will introduce students to the study of American Literature from its earliest known works to those produced prior to the American Civil War. We will examine its history, major works, and literary concepts.
Pre-requisite(s): ENGL 2010 .
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ENGL 3620 - American Literature II Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This course will introduce students to the study of American Literature from the American Civil War to the contemporary period. We will examine its history, major works, and literary concepts.
Pre-requisite(s): ENGL 2010 .
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ENGL 3650 - British Literature I Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This course will introduce students to the study of British Literature from its earliest known works to those produced in the eighteenth century. We will examine its history, major works, and literary concepts.
Pre-requisite(s): ENGL 2010 .
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ENGL 3660 - British Literature II Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This course will introduce students to the study of British Literature from the eighteenth century to the contemporary period. We will examine its history, major works, and literary concepts.
Pre-requisite(s): ENGL 2010 .
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ENGL 3730 - Literatures of Cultures and Places Credits: (3)
Variable Title
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Check with department for course availability.
This variable topics course examines literature, cultures, and nations beyond England and America. Students will be introduced to the ways in which texts are closely tied to the geographical and cultural space as well as the historical movement from which they emerge. The course may focus on a single national culture or, alternately, offer representative works from various cultures.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: It may be repeated 3 times with different designations.
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ENGL 3750 HU - Topics and Ideas in Literature Credits: (3)
Variable Title
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
This variable topics course focuses on the various social, philosophical, and political themes emerging in literary texts. Students will learn the critical skills necessary to identify the intellectual currents in the texts under consideration, to engage in focused discussion, and to probe the various intentions of any act of writing.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: It may be repeated 3 times with different designations.
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ENGL 3752 - Topics and Ideas in World Literature and Language Credits: (3)
Variable Title
This variable topics course focuses on the various social, philosophical, and political themes emerging in literary texts from around the world excluding British and American texts. Students will learn the critical skills necessary to identify the intellectual currents in the texts under consideration, to engage in focused discussion, and to probe the various intentions of any act of writing.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
Note: Check with Department for course availability.
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ENGL 3753 - Topics and Ideas in Cultural and Media Studies Credits: (3)
Variable Title
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This variable topics course focuses on various themes in cultural and media studies. Students will learn the critical skills necessary to identify the intellectual currents in the texts under consideration, to engage in focused discussion, and to probe the various intentions of any text. It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3754 - Topics and Ideas in Writing and Interdisciplinary Studies Credits: (3)
Variable Title
Typically Taught Fall Semester: Check with department for course availability.
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This variable topics course focuses on themes manifest in the field of writing and in interdisciplinary studies. This course may focus on issues in writing, rhetoric, and other disciplines as they intersect with English. Students will learn the critical skills necessary to identify the intellectual currents in the texts under consideration, to engage in focused discussion, and to probe the various intentions of any text.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
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ENGL 3755 - Topics in English Teaching Credits: (3)
Variable Title
Typically Taught Fall Semester: Full Sem
This variable topics course focuses on critical ideas in the teaching of English. The course may consider social, political, artistic, environmental, or philosophical themes. Students in the class will learn to translate intellectual movements to pedagogical practices and approaches. May be taken twice for a total of 6 credits.
Pre-requisite(s): ENGL 2010 or equivalent and admitted to Secondary Education program.
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ENGL 3810 - Experimental Courses Credits: (3)
Consult the semester class schedule for the current offering under this number. The specific title and credit authorized will appear on the student transcript. Refer to Experimental Courses .
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ENGL 3840 - Methods and Practice in Tutoring Writers Credits: (1-3)
Typically Taught Fall Semester: Full Sem
Controlled experience in tutoring student writers in all disciplines. This course is only for people who are actually employed as a tutor.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 3850 INT - Methods and Practice in Tutoring and Mentoring ESL Students Credits: (1-3)
This course trains students who are native speakers of English or who are second language learners of English at native or near native levels of proficiency to work or volunteer in the ESL Program as tutors, classroom aides, mentors, and as language informants leading conversation groups.
Pre-requisite(s): ENGL 2010 or equivalent.
Note: Check with Department for course availability.
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ENGL 3880 - Philosophy and Literature Credits: (3)
Typically Taught Spring Semester: Full Sem
A study of the interrelationships between ideas that shape the course of history and the poetry, prose, and/or drama of the periods that produce these ideas.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 4010 - Topics in Language Study Credits: (3)
Variable Title
This variable topics course explores areas of study such as advanced grammar, sociolinguistics, language and the law, linguistics and composition, linguistics and language acquisition, or linguistics and literature, among others, as determined by the instructor. A previous language course or consultation with the instructor is recommended before enrolling.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: It may be taken more than once with different designations.
Note: Check with Department for course availability.
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ENGL 4100 - Issues in Professional and Technical Writing Credits: (3)
Variable Title
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
This variable topics course focuses on specific issues in the ever-evolving field of professional and technical writing. Recent issues include indexing, professionalization, theoretical approaches, and discipline-specific emphases such as writing in the sciences and writing for the Web.
Pre-requisite(s): ENGL 3100 .
Number of Times this Course May Be Repeated: It may be taken up to four times (for a total of 12 credit hours) with different designations to fulfill electives and must be pre-approved by an advisor.
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ENGL 4110 - Content Management Credits: (3)
Typically Taught Spring Semester: Full Sem
This class teaches the theory and application of content management. Students will learn how to evaluate content, divide content into reusable elements, label these elements, and then re-configure them into usable structures. Using the principles of single sourcing, modular writing, and structured authoring, students will map content for reuse, evaluate available authoring tools, implement state-of-the-art technologies, and develop project strategies.
Pre-requisite(s): ENGL 3100 .
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ENGL 4120 CEL - Seminar and Practicum in Professional and Technical Writing Credits: (3)
Typically Taught Fall Semester: Full Sem Online
Typically Taught Spring Semester: Full Sem Online
This course serves as a capstone for the minor and emphasis, preparing students for immediate job placement. In the seminar, students review issues and strategies of professional and technical writing and prepare portfolios for job interviews. The practicum is based on an internship or cooperative work experience in the community, with industry, or with an on-campus organization. The internship is the most time-intensive aspect of the course.
Pre-requisite(s): ENGL 3100 .
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ENGL 4410 - Strategies and Methodology of Teaching ESL/Bilingual Credits: (3)
Typically Taught Spring Semester: Full Sem odd years
This course emphasizes practical strategies and methods of teaching ESL/Bilingual in the public school systems of this country.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 4420 - English Phonology and Syntax for ESL/Bilingual Teachers Credits: (3)
Typically Taught Fall Semester: Full Sem odd years
Typically Taught Summer Semester: Check with department for course availability.
This course provides the essential foundation for ESL/Bilingual teachers in the workings of the English language: pronunciation and spelling systems, word-forming strategies and sentence structure patterns.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 4450 - ESL/Bilingual Assessment: Theory, Methods, and Practices Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability-even years.
This course explores how to effectively evaluate and implement assessment processes for ESL/Bilingual pupils in public schools. Students will gain experience with both standardized tests and authentic assessment.
Pre-requisite(s): ENGL 2010 or equivalent.
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ENGL 4520 - American Literature: Early and Romantic Credits: (3)
This historical survey follows waves of European immigration and chronicles the effects of those on the American natives. The class then moves through the Revolutionary War and finishes with the relatively short but intense age of American Romanticism, which occurred in the decades just before the Civil War. The diverse writers in this period include such figures as Columbus, William Bradford, Anne Bradstreet, Benjamin Franklin, Washington Irving, Nathaniel Hawthorne, Edgar Allan Poe, Harriet Beecher Stowe, Henry David Thoreau, Frederick Douglass, Herman Melville, and Walt Whitman.
Pre-requisite(s): ENGL 3080 .
Note: Check with Department for course availability.
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ENGL 4530 - American Literature: Realism and Naturalism Credits: (3)
This historical survey typically runs from the Civil War to WWI - emphasizing reconstruction, laissez-faire economics, growing imperialism, and universal suffrage. The diverse writers in this survey include such figures as Mark Twain, W. D. Howells, Sarah Orne Jewett, Henry James, Kate Chopin, Booker T. Washington, W. E. B. Du Bois, Stephen Crane, Jack London, Frank Norris, Theodore Dreiser, Mary Austin, and Henry Adams.
Pre-requisite(s): ENGL 3080 .
Note: Check with Department for course availability.
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ENGL 4540 - American Literature: Modern Credits: (3)
Typically Taught Fall Semester: Full Sem
This historical survey focuses on the first half of the 20th century, when the United States went through a series of profound political and social changes, such as its entry into World War I and II, Prohibition, The Red Scare, Suffrage, the advent of the mass media, and Progressivism. Drawing on a variety of genres and media (including painting and film), the course will study developments in the New Negro Renaissance, Greenwich Village bohemianism, the Provincetown Players, “high” modernism, and the Lost Generation. Representative writers of the period include: Langston Hughes, Zora Neale Hurston, Nella Larsen, Edna St. Vincent Millay, Mina Loy, Eugene O’Neill, Susan Glaspell, Ezra Pound, John Dos Passos, Amy Lowell, William Carlos Williams, Gertrude Stein, Ernest Hemingway, and e.e. cummings.
Pre-requisite(s): ENGL 3080 .
Note: Check with Department for course availability.
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ENGL 4550 - American Literature: Contemporary Credits: (3)
Typically Taught Fall Semester: Check with department for course availability.
Typically Taught Spring Semester: Full Sem
This course focuses on American literature from the 1950s to the present within the context of the dramatic political and cultural changes that have shaped contemporary American culture, such as the Cold War, Vietnam, the Civil Rights movement, feminism and multiculturalism. Like its modernist predecessor, it ranges across genres and media to survey various emergent traditions and tendencies in contemporary and postmodern US letters. Representative writers of this period include: Arthur Miller, Flannery O’Connor, Elizabeth Bishop, Tillie Lerner Olsen, Ralph Ellison, James Baldwin, Allen Ginsberg, Cynthia Ozick, Amiri Baraka, Maxine Hong Kingston, Rita Dove, Toni Morrison, Thomas Pynchon, E. L. Doctorow.
Pre-requisite(s): ENGL 3080 .
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ENGL 4560 - Contemporary Literature for Creative Writers Credits: (3)
Typically Taught Fall Semester: Full Sem
This course introduces students to the work of contemporary writers. Looking at variety of projects, including collections and individual pieces, we will examine their stylistic choices and the effects of those choices.
Pre-requisite(s): ENGL 3080 .
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ENGL 4610 - British Literature: Medieval Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
This historical survey runs from the eighth century to the end of the fifteenth century - roughly from the reign of Alfred the Great to Henry VII. Some of the more recognizable works include Beowulf, The Wanderer, Geoffrey Chaucer’s Canterbury Tales, early histories of King Arthur, Thomas Malory’s Le Morte D’Arthur, Julian of Norwich’s Showings, Everyman, and Gawain and the Green Knight. Works written in Anglo-Saxon English and northern medieval dialects will be read in modern translations.
Pre-requisite(s): ENGL 3080 .
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ENGL 4620 - British Literature: Renaissance Credits: (3)
This historical survey runs from just before the middle of the sixteenth century to just after the middle of the seventeenth - roughly from the reign of Henry VIII, through the reign of Elizabeth Tudor, to the restoration of Charles II. Some of the more recognizable figures of this study are Christopher Marlowe, John Donne, Ben Jonson, John Milton, Anne Askew, Aemilia Lanyer, Mary Wroth, and Robert Herrick.
Pre-requisite(s): ENGL 3080 .
Note: (Note: this survey does not typically try to do justice to its largest figure, Shakespeare - for whom the department has established ENGL 4730 : Studies in Shakespeare.) Check with department for course availability.
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ENGL 4630 - British Literature: Neoclassical and Romantic Credits: (3)
Typically Taught Fall Semester: Check with department for course availability.
Typically Taught Spring Semester: Full Sem
This historical survey links two periods: the first has frequently been referred to as the Enlightenment of the Eighteenth Century and includes such figures as Alexander Pope, Anne Finch, Mary Montagu, Jonathan Swift, and Samuel Johnson. The second period covers the relatively short but intense age of English Romanticism - popular because of such writers as William Blake, William Wordsworth, Samuel Coleridge, Lord Byron, Mary Shelley, Percy Bysshe Shelley, Mary Wollstonecraft, Sir Walter Scott, Thomas De Quincey, and John Keats.
Pre-requisite(s): ENGL 3080 .
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ENGL 4640 - British Literature: Victorian Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Check with department for course availability.
This historical survey follows the long span of Queen Victoria’s life: from about 1837 when she came to the throne to 1901 when her funeral widely symbolized the passing of the age. Not merely a placid time of Victorian propriety, this era was marked by such philosophical upheavals as that which followed Darwin’s Origin of Species. Some of the notable writers are Elizabeth Gaskell, George Eliot, Lord Alfred Tennyson, Robert Browning, Emily Bronte, Charles Dickens, Matthew Arnold, and Thomas Carlyle. This era is marked by the Industrial Revolution, Utilitarianism (Mill), the rise of science and evolution theory (Darwin), socialism (Marx and Engels); Psychology (Freud), resurgence of art (the Pre-Raphaelites), and imperialism (Kipling). Notable writers include: Carlyle, Tennyson, the Brownings, Arnold, Wilde, Dickens, the Brontes, Eliot, and Hardy.
Pre-requisite(s): ENGL 3080 .
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ENGL 4650 - British Literature: Modern Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Check with department for course availability.
Typically Taught Summer Semester: 1st Blk
This historical survey focuses on the first half of the twentieth century, a time of great social change for Great Britain and Ireland that led to a rich outpouring of traditional and experimental writing. A variety of writers will be studied in this course in connection with such key developments as the critique of Empire (Joseph Conrad, E.M. Forster); the Abbey Theatre and the Irish Literary Renaissance (Lady Gregory, W.B. Yeats); World War I (Siegfried Sassoon, Vera Brittain); High Modernism (T.S. Eliot, James Joyce, D.H. Lawrence, Virginia Woolf, Katherine Mansfield); divergent poetic world-views (W.H. Auden, Dylan Thomas); and World War II, the collapse of Empire, and dystopian visions (Evelyn Waugh and George Orwell).
Pre-requisite(s): ENGL 3080 .
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ENGL 4660 - British Literature: Contemporary Credits: (3)
Typically Taught Spring Semester: Full Sem
This historical survey examines British and Anglo-Irish literature since 1950 as Britain metamorphoses from world power to an integral member of the European Community. The course asks what it means to be a “British” writer in the second half of a century increasingly multicultural in outlook. Possible focuses include post-war disillusion (William Golding); Absurdism and Postmodernism (Samuel Beckett, Tom Stoppard); neo-Romanticism (Ted Hughes, Seamus Heaney, Nuala Ni Dhomnhaill); experimentalism and magic realism (Doris Lessing, Salman Rushdie, Angela Carter); innovative historical fiction (John Fowles, A.S. Byatt); and legacies of Empire in a postcolonial world (Jean Rhys, V.S. Naipaul, Kazuo Ishiguro, Anita Desai).
Pre-requisite(s): ENGL 3080 .
Note: Check with Department for course availability.
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ENGL 4710 - Eminent Authors Credits: (3)
Variable Title
This variable topics course features a single author or several authors. Students may study authors such as Sir Arthur Conan Doyle, Ralph Waldo Emerson, Emily Dickinson, Walt Whitman, Virginia Woolf, or Toni Morrison, in order to gain a greater understanding of the social, cultural, and aesthetic significance of their work.
Pre-requisite(s): ENGL 3080 .
Number of Times this Course May Be Repeated: May be taken up to 3 times with different designations.
Note: Check with Department for course availability.
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ENGL 4712 - Eminent World Authors Credits: (3)
Variable Title
This variable topics course features a single author or several authors. Students may study global anglophone writers and/or in translation authors such as Derek Walcott, Arundhati Roy, Chinua Achebe, Gabriel García Márquez, Nadine Gordimer, Margaret Atwood, Mo Yan, Fyodor Doestoevsky, Naguib Mahfouz, and Umberto Eco in order to gain a greater understanding of the social, cultural, and aesthetic significance of their work.
Pre-requisite(s): ENGL 3080 .
Number of Times this Course May Be Repeated: It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
Note: Check with Department for course availability.
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ENGL 4713 - Eminent Authors in Cultural and Media Studies Credits: (3)
Variable Title
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Check with department for course availability.
This variable topics course features a single author or several authors. Students may study foundational and emerging authors in this dynamic and influential field in order to gain a greater understanding of the social, cultural, and aesthetic significance of their work.
Pre-requisite(s): ENGL 3080 .
Number of Times this Course May Be Repeated: It may be taken a total of 3 times (for a maximum of 9 credits) with different designations.
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ENGL 4730 - Studies in Shakespeare Credits: (3)
This class is intended for English majors and minors seeking a deeper understanding of Shakespeare’s work. Students can expect to do close readings of at least five plays and to study such secondary materials as literary criticism and historical background.
Pre-requisite(s): ENGL 3080 .
Note: Check with Department for course availability.
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ENGL 4760 - Irish Literature Credits: (3)
This course examines the distinctive temperament and outlook of both the Gaelic and Anglo-Irish traditions in such writers as Aogán Ó Rathaille, Eibhlín Dubh Ní Chonaill, Jonathan Swift, Lady Gregory, Oscar Wilde, John Millington Synge, William Butler Yeats, James Joyce, George Bernard Shaw, Samuel Beckett, Seamus Heaney, Eavan Boland, and Nuala Ni Dhomhnaill. The first portion of the course studies the body of literature from the sixth century through 1900; the remainder of the course focuses on modern and contemporary texts. Key themes to be examined, always in the larger context of Irish history as a whole, include the Irish use of words as weapons, the place of gender in Irish writing, and the intriguing nature of Irish - particularly as opposed to English - identity.
Pre-requisite(s): ENGL 3080 .
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ENGL 4801 - A&H Leadership Lecture Series Credits: (1)
Typically Taught Spring Semester: Full Sem
This one-credit elective course will give arts and humanities’ majors the opportunity to interact with successful guest lecturers whose undergraduate backgrounds are in the arts and humanities. Lecturers will clarify how the talents and skills associated with their degrees have contributed to their pursuit of successful careers and lives.
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ENGL 4830 - Directed Readings Credits: (1-3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Full Sem
Individual readings supervised by a faculty member.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: May be repeated twice with a maximum of 6 credit hours.
Note: Check with Department for course availability.
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ENGL 4890 - Cooperative Work Experience Credits: (1-6)
A continuation of ENGL 2890 Cooperative Work Experience. Open to all students.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: May be repeated 5 times with a maximum of 6 credit hours.
Note: Check with department for current course offerings.
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ENGL 4900 - Internships in Literary and Textual Studies Credits: (1-3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Full Sem
This course allows students to receive academic credit for on-the-job learning in approved work environments and for approved projects. A maximum of 3 credit hours may be counted toward the major. Credit/No-Credit only.
Pre-requisite(s): English major with a Junior or Senior standing; ENGL 2010 , ENGL 3080 .
Number of Times this Course May Be Repeated: May be repeated for up to 6 credit hours.
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ENGL 4910 - Capstone in English Teaching Credits: (1)
Typically Taught Spring Semester: Full Sem
This course is designed to synthesize a student’s knowledge and training. The course will assist students in applying their content knowledge during the required teaching field experience. The course will also serve as a bridge to future employment by instructing students in portfolios, resumes, and recommendations. The class will underscore the acquisition of dispositional traits that produce responsible and effective teaching practices.
Pre-requisite(s): ENGL 2010 or equivalent and admitted to Secondary Education program, ENGL 2420 , ENGL 3410 , ENGL 3020 , and ENGL 3755 .
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ENGL 4920 - Short Courses, Workshops, Institutes and Special Programs Credits: (1-4)
Variable Title
Consult the semester class schedule for the current offering under this number. The specific title and credit authorized will appear on the student transcript.
Pre-requisite(s): ENGL 1010 with a “C” grade or better or equivalent.
Number of Times this Course May Be Repeated: May be repeated 3 times with a maximum of 4 credit hours.
Note: Check with Department for course availability.
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ENGL 4930 - Visiting Writing Master Class Credits: (1)
Typically Taught Fall Semester: 1st Blk, 2nd Blk
Typically Taught Spring Semester: 1st Blk, 2nd Blk
In this class, students will study the art and craft of creative writing, studying under the guidance of a nationally recognized visiting writer who will instruct them on writing theory and/or provide a short writing workshop of work from each student. Credit/No Credit grading.
Number of Times this Course May Be Repeated: May be repeated 3 times up to 4 credit hours.
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ENGL 4940 - CW: Senior Project Credits: (3)
Typically Taught Fall Semester: Check with department for course availability.
Typically Taught Spring Semester: Full Sem
This course offers an opportunity for students to choose a writing project and workshop it with their peers under the direction of the instructor. Writing skills will be developed and honed through intensive writing projects which could include a variety of genres: nonfiction, creative nonfiction, fiction, (short story collection, novel), biography, autobiography, poetry, etc. The course is designed for students with a strong writing background.
Pre-requisite(s): ENGL 3250 or ENGL 3260 or ENGL 3280 or ENGL 3350 .
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ENGL 4960 INT - Metaphor: Editing the Student Literary Journal Credits: (3)
Typically Taught Spring Semester: Full Sem
Designed for students selected as staff for Weber State’s Literary Journal, Metaphor. Therefore, it is a hands-on workshop centering on all aspects of journal production: creating an editorial policy, advertisement, selection, layout, copy editing, preparing for print, marketing, distribution, etc. The journal itself is the final product. The staff supports writing and visual arts across campus through participation in several ancillary projects.
Pre-requisite(s): ENGL 2010 or equivalent.
Number of Times this Course May Be Repeated: May be repeated twice with a maximum of 6 credit hours.
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ENGR 2010 - Statics Credits: (3)
Typically Taught Fall Semester: Full Sem
Vector mechanics, force and moment systems, equilibrium of particles and rigid bodies, friction and moments of inertia.
Pre-requisite(s): MATH 1210 and PHYS 2210 .
 
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ENGR 2080 - Dynamics Credits: (4)
Typically Taught Spring Semester: Full Sem
Fundamentals of position, velocity and acceleration. Kinematics and kinetics of particles. Newton’s laws, conservation of momentum and energy. Dynamics of rigid bodies.
Pre-requisite(s): ENGR 2010 with a grade of “C” or higher.
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ENGR 2140 - Mechanics of Materials Credits: (3)
Typically Taught Spring Semester: Full Sem
Fundamentals of stress and strain, Hooke’s law, torsion, bending of beams, combined stresses and design of members.
Pre-requisite(s): ENGR 2010 with a grade of “C” or higher.
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ENGR 2160 - Materials Science and Engineering Credits: (4)
Typically Taught Spring Semester: Full Sem
Combined lecture/laboratory course that introduces the fundamentals of atomic and microscopic structure of metals, polymers, ceramics and composite materials, and how these structures affect mechanical, thermal, electrical and optical properties.
Pre-requisite(s): CHEM 1210 .
Co-Requisite(s): ENGR 2140 .
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ENGR 2210 - Electrical Engineering for Non-majors Credits: (4)
Typically Taught Fall Semester: Full Sem
Combined lecture/laboratory course as an introduction to electrical engineering for non-electrical engineers. Fundamentals of DC and AC circuits, digital circuits, and power circuits.
Pre-requisite(s): MATH 1210 .
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ENGR 2300 - Thermodynamics Credits: (3)
Typically Taught Fall Semester: Full Sem
Thermodynamic properties, equations of state, first and second laws of thermodynamics. Analysis of open and closed systems, availability and irreversibility, power and refrigeration cycles.
Pre-requisite(s): MATH 1210 and PHYS 2210 .
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ENGR 2920 - Short Courses, Workshops, Institutes and Special Programs Credits: (1-4)
Variable Title
Consult the class schedule for the current offering under this number. The specific title and credit authorized will appear on the student transcript.
Number of Times this Course May Be Repeated: May be repeated 5 times with a maximum of 6 credit hours.
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ENTR 1001 - Principles of Entrepreneurship Credits: (1)
This course explores the process and theory designed to help ideation become customer needs driven to buffer against startup failure. By the end of the course, students will have created, tested and updated a business model based entirely upon customer feedback and customer development methodologies as described in Business Model Generation and Start-up Owner’s Manual textbooks.
Note: This course is not currently offered.
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ENTR 1002 - Startup Innovation Credits: (3)
Typically Taught Fall Semester: Full Sem - Online
Typically Taught Spring Semester: Full Sem - Online
This course will present a broad overview of entrepreneurship and teach students how to identify and create valuable entrepreneurial opportunities. This is accomplished via proven process and theory designed to help ideation become customer needs driven instead of based on the instincts of the entrepreneur. Students will create, test and update a business model based entirely upon customer feedback and customer development methodologies as described in Business Model Generation and Startup Owners Manual textbooks. This class will also have students spending time ’out of the classroom’-learning about what customers want and will pay for through in-person prototype testing, iteration and feedback.
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ENTR 1003 - Ideation and Customer Development: Testing Ideas with Customers Credits: (1.5)
This course explores the process and theory designed to help ideation become customer needs driven to buffer against startup failure. By the end of the course, students will have created, tested and updated a business model based entirely upon customer feedback and customer development methodologies as described in Business Model Generation and Start-up Owner’s Manual textbooks.
Pre-requisite(s): ENTR 1001 , BSAD 2899 or ECON 2899 .
Note: This course is not currently offered.
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ENTR 1004 - Entrepreneurial Finance: Bootstrapping, Accounting & Survival Tactics Credits: (3)
Typically Taught Fall Semester: 1st Blk
Typically Taught Spring Semester: 1st Blk
This course presents traditional and non-traditional financing techniques appropriate for the entrepreneurial business start-up. Students will explore the application of corporate finance tools to new venture and private equity transactions including forecast simulations and the application of real options. The course will view finance from the entrepreneur, lender and investor’s perspectives. By the end of the course students will be able to evaluate and apply a range of financial techniques for business start-up purposes.
Pre-requisite(s): ENTR 1002 .
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ENTR 2001 - Sales and Marketing: Scaling a Successful Business Model Credits: (3)
Typically Taught Fall Semester: 2nd Blk
Typically Taught Spring Semester: 2nd Blk
This course takes students who have successfully identified a start-up and teaches them the process of customer development, product development, business models and selling ideas to investors and customers. This includes examining a range of marketing techniques that are available for low to no cost. This course will look at alternatives to these traditional methods and students will, through hands on efforts, test these methods with real customers. By the end of the course students will be able to analyze business ideas for commercial viability.
Pre-requisite(s): ENTR 1004 .
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ENTR 2002 - Marketing Strategy for Small Business Credits: (1)
Typically Taught Fall Semester: Full Sem - Online
Typically Taught Spring Semester: Full Sem - Online
This course introduces students to marketing methods used by startups and early-stage companies with a particular an emphasis on pre-launch marketing strategies. This course seeks to develop the student’s understanding of delivering value, standing out from the competition, and having a compelling reason to exist. We will discuss differentiation, branding, targeting, and leveraging the power of collaborations (with existing brands, influencers and distribution partners) to gain instant traction in the marketplace. This course will use lectures, class discussions, assignments and a final project based on the student’s business idea.
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ENTR 2003 - Marketing Execution for Small Business Credits: (1)
Typically Taught Fall Semester: Full Sem - Online
Typically Taught Spring Semester: Full Sem - Online
This course introduces students to marketing methods used by startups and early-stage companies. We will discuss differentiation, branding, targeting, and leveraging the power of collaborations (with existing brands, influencers and distribution partners) to gain instant traction in the marketplace. This course will use lectures, class discussions, and assignments to examine existing companies and how they executed various marketing tactics.
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ENTR 2004 - Branding for Small Business Credits: (1)
Typically Taught Fall Semester: Full Sem - Online
Typically Taught Spring Semester: Full Sem - Online
Branding for Small Business takes you through the process of identifying an innovation opportunity to create a new product and/or service that can generate profitable revenue for an established organization (aka: corporate innovation or non-profit innovation). In this course, students take on the role of managers, both proposing an innovation project and evaluating other innovation projects on behalf of the organization. Managers use a disciplined approach to identify an important customer “job” that’s not getting done well with existing solutions. Managers precisely and accurately define important and unsatisfied customer needs for this job and propose a new solution that can profitably satisfy those needs better than competing alternatives.
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ENTR 2005 - Product to Market Credits: (1)
Typically Taught Fall Semester: Full Sem - Online
Typically Taught Spring Semester: Full Sem - Online
Entering this course, you will move forward with validating in the market an opportunity you have identified that you believe is a high-potential demand creation opportunity. It is expected that you have already 1) verified the customers’ job priorities, 2) verified that your value proposition is compelling to those customers, 3) designed a viable business model that you believe can profitably fulfill the value proposition, 4) ascertained an exhaustive set of value targets to inform solution design and 5) determined a demand creation strategy for commercializing the proposed solution (steps 1-5 in the AVID methodology). In this course, you’ll continue through the AVID cycle, moving deeper into the discovery process.
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