MPC 5850G - Advertising

Credits: (3)
Typically taught:
Fall [Full Sem]
Spring [Full Sem]

A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. This course may not apply toward graduate degree requirements if an undergraduate course of the same name or content has been used for undergraduate credit. Prerequisite: Permission of MPC program director.