Dec 09, 2019  
2019-2020 Catalog 
    
2019-2020 Catalog
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COMM 3460 - Public Relations and Social Media

Credits: (3)
Typically taught:
Fall [Full Sem, Online]
Spring [Full Sem, Online]


This course will combine theory and practice in teaching the principles of the new “Social Media” or “PR 2.0.” Students will learn how new web technologies have expanded the practice of Public Relations beyond the traditional arena and into the fast-moving and dynamic world of public communication on the web. They will learn how to communicate with the news media and directly with the public. The course will prepare them to use the newest technology and practices effectively as they represent their companies and their clients.



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