Sep 20, 2020  
2019-2020 Catalog 
2019-2020 Catalog ARCHIVED CATALOG: Content may no longer be accurate.

COMM 3730 - Media Programming and Audiences

Credits: (3)
Typically taught:
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This course focuses on principles, strategies and approaches for creating and scheduling content for radio, television and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and learn relevant terminology and audience measurement techniques. Prerequisite: Permission of instructor.