Oct 21, 2019  
2019-2020 Catalog 
    
2019-2020 Catalog
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COMM 4440 - Developing and Evaluating Health Communication Campaigns

Credits: (3)
Typically taught:
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This course prepares students to understand the planning, implementation, and refinement of communication campaigns that affect individual and group level behavior changes in relation to health care issues. It will thus address public health problems. Throughout the semester, students study, practice, and apply the various stages of a health communication campaign based on real world conditions. The course content will draw from health behavior theory; formative (including pretesting), process, impact, and outcome research; and expert opinion. Prerequisite: COMM 3400  or permission of instructor.



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