ENTR 2001 - Sales and Marketing: Scaling a Successful Business Model

Credits: (3)
Typically taught:
Fall [2nd Blk]
Spring [2nd Blk]

This course takes students who have successfully identified a start-up and teaches them the process of customer development, product development, business models and selling ideas to investors and customers. This includes examining a range of marketing techniques that are available for low to no cost. This course will look at alternatives to these traditional methods and students will, through hands on efforts, test these methods with real customers. By the end of the course students will be able to analyze business ideas for commercial viability. Prerequisite: ENTR 1004.