COMM 3400 - Introduction to Public Relations

Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Typically Taught Summer Semester: Full Sem

Philosophy and practice of public relations in business, government, education and non profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management.
Pre-requisite(s): COMM 1130 or COMM 1140.