MKTG 3010 - Marketing Concepts and Practices

Credits: (3)
Typically Taught Fall Semester: Full Sem, Full Sem Online
Typically Taught Spring Semester: Full Sem, Full Sem Online
Typically Taught Summer Semester: 1st Blk, Full Sem Online

This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing; and consideration of price, place, and promotion.