ENTR 2810 - Marketing Execution for Small Business

Credits: (1)
Experimental
This course introduces students to marketing methods used by startups and early-stage companies. We will discuss differentiation, branding, targeting, and leveraging the power of collaborations (with existing brands, influencers and distribution partners) to gain instant traction in the marketplace. This course will use lectures, class discussions, and assignments to examine existing companies and how they executed various marketing tactics.