COMM 3730 - Media Programming and Audiences

Credits: (3)
This course focuses on principles, strategies and approaches for creating and scheduling content for radio, television and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and learn relevant terminology and audience measurement techniques.
Pre-requisite(s): Permission of instructor.
Note: Check with Department for course availability.