MPC 5440 - Public Relations Media and Campaigns

(3)

Apply communication principles to internal and external publics; research, plan and evaluate social interrelationships; study of the controlled and uncontrolled media and their role in public relations; prepare a major public relations campaign for a selected client. This course may not apply for graduate degree requirements if an undergraduate course of the same name or content has been used for undergraduate credit. Prerequisite: Permission of MPC advisor.