COMM 4440 - Developing and Evaluating Health Communication Campaigns

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This course prepares students to understand the planning, implementation, and refinement of communication campaigns that affect individual and group level behavior changes in relation to health care issues. It will thus address public health problems. Throughout the semester, students study, practice, and apply the various stages of a health communication campaign based on real world conditions. The course content will draw from health behavior theory; formative (including pretesting), process, impact, and outcome research; and expert opinion. Prerequisite: COMM 3400 or permission of instructor.