Mar 29, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog ARCHIVED CATALOG: Content may no longer be accurate.

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MBA 6170 - Corporate Communications

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The focus of this course is to develop an integrated corporate communications program in organizations which will provide effective communication both to internal and external stakeholders. Among the topics to be discussed are corporate image and identity, corporate advertising and advocacy, media relations, marketing, communication, financial communication, community relations, corporate philanthropy, government affairs and crisis communication. Attention will also be given to effective communication internally through various methods, such as meetings, programs and publications.



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