Jan 15, 2025  
2012-2013 Catalog 
    
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2012-2013 Catalog ARCHIVED CATALOG: Content may no longer be accurate.

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MKTG 3700  - Business Studies Abroad - International Marketing

(3)

Basic principles of international marketing. Fundamentals of international market research including macro and micro-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, dgsteven@weber.edu). Prerequisite: Business Foundations; BSAD 2899 , MKTG 3010 .


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