MKTG 4200 - Internet Marketing

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This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisite: Business Foundations; BSAD 2899, IST 3110, MKTG 3010.