Oct 06, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog ARCHIVED CATALOG: Content may no longer be accurate.

Add to My Catalog (opens a new window)

MKTG 4400 - Marketing Strategy

(3) Sp

This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite: Business Foundations; BSAD 2899 ; ACTG 2020 ; MGMT 3200 ; MKTG 3010 .



Add to My Catalog (opens a new window)