|
Dec 30, 2024
|
|
|
|
MKTG 4400 - Marketing Strategy(3) Sp
This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite: Business Foundations; BSAD 2899 ; ACTG 2020 ; MGMT 3200 ; MKTG 3010 .
Add to My Catalog (opens a new window)
|
|