Dec 30, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog ARCHIVED CATALOG: Content may no longer be accurate.

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MKTG 4400  - Marketing Strategy

(3) Sp

This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite: Business Foundations; BSAD 2899 ; ACTG 2020 ; MGMT 3200 ; MKTG 3010 .



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