MHA 6400 - Strategic Health Planning and Marketing

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Various planning approaches, styles and theories are considered from a corporate decision-making perspective within the unique governance structures of health service organizations. Issues covered include strategic planning and resource allocation within integrated health systems. Environmental analysis explores national health care delivery policy, unique financing structures such as third party payment systems, and open vs. regulated markets and development of comprehensive marketing plans. Prerequisite: MHA 6100 and MHA 6200.