PS 2443 - Advertising Methods

Credits: (3)
Typically Taught Summer Semester: Full Sem Online
Typically Taught Fall Semester: Full Sem; Full Sem Online
Typically Taught Spring Semester: Full Sem; Full Sem Online
Description: A study of advertising methods as they relate to local retail, wholesale, and service industries, including newspaper, magazine, radio, TV, mail, outdoor and special promotion events.