COMM 3460 GLB - Public Relations and Social Media

Credits: (3)
Typically Taught Fall Semester: Full Sem, Online
Typically Taught Spring Semester: Full Sem, Online
Description: This course will combine theory and practice in teaching the principles of the new “Social Media” or “PR 2.0.” Students will learn how new web technologies have expanded the practice of Public Relations beyond the traditional arena and into the fast-moving and dynamic world of public communication on the web. They will learn how to communicate with the news media and directly with the public. The course will prepare them to use the newest technology and practices effectively as they represent their companies and their clients.