MKTG 3500 - Services and Sports Marketing

Credits: (3)
Typically Taught Fall Semester: Full Sem
Description: Marketing education has traditionally focused on the marketing of goods. However, services account for the majority of the economic activity in the United States and much of the developed world. In order to successfully develop and manage service products, marketers must understand the characteristics that differentiate them from conventionally manufactured goods. This course aims to systematically study these characteristics and the challenges they present to marketers in service organizations. The latter half of the course will focus on sports marketing as a special form of services marketing.
Pre-requisite(s): BSAD 2899, MKTG 3010.