MKTG 4400 - Marketing Strategy

Credits: (3)
Typically Taught Fall Semester: Online
Typically Taught Spring Semester: Online
Description: This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions.
Pre-requisite(s): BSAD 2899; ACTG 2020; MGMT 3200 or PS 3250; MKTG 3010.