MBA 6870 - Sales Strategy & Management

Credits: (3)
Typically Taught Summer Semester: 1st Blk, 2nd Blk
Description: This course looks at advanced selling techniques or the skills that make a salesperson and/or business leader successful in large or complex sales. These sales differ from the simple sales because they involve high-value goods or services, a sophisticated customer or business executive, and there is a continuing relationship after the sale. This course will build managerial relationship-selling skills that can be used in many settings.