MPC 6710 - Communication Survey Design and Analysis

Credits: (3)
Typically Taught Fall Semester: 2nd Blk
Description: Research skills are essential for answering questions and solving problems. This course reviews quantitative communication research methods, with an emphasis on survey design and statistical analysis, and explores vocational/professional applications of communication research. In this course, students will learn to read, interpret, and critically evaluate quantitative communication research reports. Students will be exposed to basic social science concepts, research designs, and the fundamentals of conducting and analyzing research. In addition, students will design and execute their own research study, which entails: a survey design, data collection, data analysis, and a formal research report.
Pre-requisite(s): MPC 6010