MKTG 4300 - Social Media Marketing & Strategy

Credits: (3)
Typically Taught Spring Semester: Full Sem
Description: This course will enable students to plan, develop and implement social media marketing strategies in order to create, maintain, and grow a firm’s social media presence. Students will learn platform-specific foundations of social media marketing focusing on the use of social media in growing and sustaining a business. The course objectives involve teaching students to create social media campaigns to boost brand recognition, run targeted ads to drive sales, manage social media crises, enable influencer marketing, and achieve organizational goals. Students will be able to create, manage and strategize a firm’s social media presence across multiple platforms to drive business growth after completing this course.
Pre-requisite(s): BSAD 2899, MKTG 3010.