MBA 6140 - Marketing Management

Credits: (3)
Typically Taught Fall Semester: 1st Blk
Typically Taught Spring Semester: 2nd Blk
Description: This course centers on creating customer value profitability in competitive markets. In an integrative fashion, it covers analyzing customer needs and preferences; estimating market potential; assessing market opportunities and threats in view of the focal company’s and its competitors’ resources and capabilities; developing market and marketing strategies; making astute product, pricing, distribution, and promotion decisions; and measuring marketing performance.
Pedagogical vehicles include lectures, reading assignments, and case-based discussions and reports.
Note: Course offerings are subject to change.