MBA 6560 - Business/Market Planning Using Online Resources

Credits: (3)
Description: In this hands-on project-oriented course, students learn to (1) develop and write effective business/marketing plans and (2) use online resources to gather pertinent market, competitor, and environmental information. Students may develop a business/marketing plan for an existing business or for a potential start-up of interest to them. Alternatively, they may write a business/marketing plan and conduct requisite research and data analyses for a business suggested by the course instructor. Learning is facilitated primarily via practical discovery exercises, an extensive term project, and coaching.
Although lectures and reading assignments serve to convey essential background knowledge, especially during the first half of the course, much class time is devoted to working on plans in teams under the instructor’s guidance.
Note: This course is not currently offered.