MKTG 4200 - Digital Marketing

Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Description: This course is an elective course for Marketing majors that integrates proven marketing concepts with contemporary tools. Topics will include, but are not limited to, the modern consumer decision process, paid search, website usability, search engine optimization, social media, and mobile marketing.
Pre-requisite(s): BSAD 2899, MKTG 3010.