Dec 26, 2024  
2023-24 Catalog 
    
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2023-24 Catalog ARCHIVED CATALOG: Content may no longer be accurate.

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MKTG 4400  - Marketing Strategy

Credits: (3)
Typically Taught Fall Semester: Online
Typically Taught Spring Semester: Online
Description: This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions.
Pre-requisite(s): BSAD 2899 ; ACTG 2020 ; MGMT 3200  or PS 3250 ;  ENGL 3100  or ENGL 3530  or SCM 4500 .   


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