PS 1143 - Principles of Selling and Persuasion

Credits: (3)
Typically Taught Summer Semester: Full Sem; Full Sem Online
Typically Taught Fall Semester: Full Sem; Full Sem Online
Typically Taught Spring Semester: Full Sem; Full Sem Online
Description: This course teaches the principles and practices of professional selling. Students will learn persuasion, relationship-building, and effective communication strategies that drive successful sales outcomes. Emphasis is placed on introducing and developing the core stages of the sales process. Students will apply these concepts through interactive exercises and live sales demonstrations designed to develop confidence and real-world selling competence.