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Mar 29, 2024
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ENTR 1002 - Introduction to EntrepreneurshipCredits: (1.5) This course outlines the differences between traditional business and the entrepreneurial venture. Students will also begin to understand the concepts of a business model and customer development via guiding texts – Business Model Generation [BMG] and The Startup Owner’s Manual [SOM] at a much deeper level. By the end of the course students will understand the unique elements of the entrepreneurial venture and appropriate business models and customer development. Prerequisite: ENTR 1001 or Admission to GSBE.
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