COMM 3400 - Public Relations

Credits: (3)
Typically taught:
Fall [Full Sem]
Spring [Full Sem]

Philosophy and practice of public relations in business, government, education and non profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management. Prerequisite: COMM 1130 and COMM 3150, or permission of instructor.