MKTG 4400 - Marketing Strategy

Credits: (3)
Typically taught:
Fall [Online]
Spring [Online]

This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite: Business Foundations; BSAD 2899; ACTG 2020; MGMT 3200 or NTM 3250; MKTG 3010.