ENTR 1002 - Introduction to Entrepreneurship

Credits: (3)
This course will present a broad overview of entrepreneurship and teach students how to identify and create valuable entrepreneurial opportunities. This is accomplished via proven process and theory designed to help ideation become customer needs driven instead of based on the instincts of the entrepreneur. Students will create, test and update a business model based entirely upon customer feedback and customer development methodologies as described in Business Model Generation and Startup Owners Manual textbooks. This class will also have students spending time ‘out of the classroom’ - learning about what customers want and will pay for through in-person prototype testing, iteration and feedback. Prerequisite/Corequisite: BSAD 1010 or ACTG 2010 or ENTR 1001.