2019-2020 Catalog ARCHIVED CATALOG: Content may no longer be accurate.
Department of Business Administration and Marketing
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 Return to: John B. Goddard School of Business & Economics
Department Chair: Wendy Fox Kirk
Location: Wattis Business Building, Room 216
Telephone Contact: Amy Holmes 801-626-6075
Professors: Anthony Allred, Michael J. Stevens; Associate Professors: Clinton Amos, Shaun Hansen, David Read; Assistant Professors: Jennifer Anderson, Wendy Fox Kirk, Jesse King, Skyler King, David Noack, Bryant Thompson; Instructors: Brandon Stoddard, Matthew Thue
The Department of Business Administration and Marketing offers a Bachelor of Science in Business Administration (BSBA), which is a general management degree. This major has been described as an undergraduate MBA because of its emphasis on breadth of education across all of the functional areas of business. This degree would be especially appropriate for students who wish to prepare for a generalist career in management rather than a focused career in a specialized area of business such as finance or marketing. It is also a very appropriate degree for the entrepreneurial students who aspire to start or run their own business one day.
Business Administration Human Resource Management (HRM) Emphasis
The student who concentrates in Human Resource Management prepares to apply the knowledge and skills needed to design, manage and deliver key organizational HRM functions. Through this, the HRM professional aids the effective alignment of people management objectives with organizational strategy for the purpose of increasing organizational efficiency and effectiveness. In addition to the John B. Goddard School of Business & Economics core requirements, the HRM student studies organizational behavior, leadership and teamwork skills, continuous improvement, effective communication, and information technology. HRM students will also take specialized courses in employment and labor law, employee training & development, recruitment & hiring decisions, and compensation & benefits.
Marketing
This is the only marketing program on WSU’s campus. Students concentrating in marketing specialize in course work that deals with business activities involved in developing, communicating, delivering, and exchanging value for all stakeholders.
Courses provide students with traditional and digital marketing concepts–and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice.
Courses
Business Administration and Marketing Course Descriptions
ProgramsBachelor of ScienceMinorHonors, Departmental
Return to: John B. Goddard School of Business & Economics
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