Dec 10, 2019  
2020-2021 Draft Catalog 
    
2020-2021 Draft Catalog ARCHIVED CATALOG: Content may no longer be accurate.

Public Relations & Advertising Emphasis, Communication (BS)


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Communication Major


By pursuing coursework in Communication and English, students may earn an Associate of Science or Associate of Arts degree in Workplace Communication &  Writing in the Department of Communication  OR an Associate of Arts or Associate of Science degree in Workplace Communication and Writing in the Department of English. Students continuing on  for a Bachelor’s Degree in Communication may select either the AS or AA. Students anticipating continuing on for a Bachelor’s Degree in English are advised to pursue the Associate of Arts degree.

  • Program Prerequisite: Not required.
  • Minor: Students may complete a minor approved by their academic advisor OR one of the tracks associated with any of the six interdisciplinary emphasis areas: Civic Advocacy, Digital Media, Interpersonal & Family Communication, Multimedia Journalism, Organizational Communication, and Public Relations & Advertising. A student may not receive both a major and a minor from the Department of Communication.
  • Grade Requirements: A grade of “C” or better in courses is required for this major (a grade of “C-” is not acceptable), in addition to an overall GPA of 2.00 or higher for all courses.
  • Credit Hour Requirements: A total of 120 credit hours is required for graduation. A total of 40 upper-division credit hours is required (courses numbered 3000 and above). Between 27-35 credits of upper-division is required within the major, depending on the selected emphasis.
  • Program Code: Communication (3017) with emphasis code Civic Advocacy (3051), Communication Studies/Communication Teaching (3016), Digital Media(3068), Interpersonal & Family (3053), Multimedia Journalism (3069), Multimedia Journalism/Communication Teaching (3070), Organizational Communication (3054), Public Relations & Advertising (3055).
  • CIPC: Communication (090101) with emphasis code Civic Advocacy (090904), Communication Studies/Communication Teaching (131399), Digital Media(090199), Interpersonal & Family (090101), Multimedia Journalism (099999), Multimedia Journalism/Communication Teaching (131399), Organizational Communication (090901), Public Relations & Advertising (090999).​

To enroll in upper-division Communication courses, a student must hold upper-division standing in the university.  Students must complete at least 50 percent of their Communication course-work at Weber State University in order to receive a major or a minor in Communication.

Advisement

Communication and English  students are required to meet with a faculty advisor at least annually for course and program advisement. Call 801-626-6631 or email Debbi Murphy at ddmurphy@weber.edu, Tricia Cook at triciacook1@weber.edu, or Nicholas Berg at nicholasberg@weber.edu for more information or to schedule an appointment.

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Admission Requirements

Declare your program of study at the Communication Department office, Elizabeth Hall 320. No special admission or application requirements are needed for this program.

General Education

Refer to Degree Requirements  for either Bachelor of Arts or Bachelor of Science requirements. See specific requirements for the BA and BS under the major course requirements. The following courses, required for the Communication major, will also satisfy general education requirements: COMM 1020 , COMM 2010 , and COMM 2110 .

Emphasis Areas

Select one of the following emphasis areas in Communication:

  • Civic Advocacy
  • Digital Media
  • Interpersonal & Family Communication
  • Multimedia Journalism
  • Organizational Communication
  • Public Relations & Advertising

 

Major Course Requirements for BS or BA Degree


Students, regardless of their emphasis, must successfully complete required and elective Communication courses specified for each emphasis.  Students must complete a minor approved by the department or the classes required in an interdisciplinary track.

Public Relations & Advertising Emphasis (45 credit hours)


The Public Relations & Advertising emphasis provides students with theoretical and practical skills in writing, critical thinking, marketing, advertising, and communicating to influence public opinion across a range of media.

Students must complete a minor approved by their advisor or select one of the following interdisciplinary tracks (15 credits):

  • Copywriting
  • Health Care Public Relations
  • International Public Relations
  • Marketing
  • Visual Communication

Elective Courses (15 credit hours)


Note:

See department advisor for an approved list of non-Communication Department courses for the tracks (15 credit hours).

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