Marketing Minor

The marketing minor examines the process of creating, promoting, and delivering value that builds lasting relationships with customers and stakeholders. The minor offers students an education in the best practices of traditional and digital marketing. The minor is designed to meet the needs and expectations of employers and prepare WSU students for career opportunities in a rapidly expanding field of business.

Grade Requirements: A minimum GPA of 2.5 in the minor courses. A course grade of “C” or higher is required for all business and economics courses.
Credit Hour Requirements: A total of 15 credit hours are required for all registered students.
Program Code: 4044
CIPC: 521401

Note: This minor is available to all students. BSAD 2899 will be waived for all non-business majors. Non-business majors please contact bsad@weber.edu to waive BSAD 2899 . All other course prerequisites must be completed. All courses are subject to capacity limitations.

Required Courses for all Majors (6 credit hours)

MKTG 3010 - Marketing Concepts and Practices Credits: (3)
MKTG 3100 - Consumer Behavior Credits: (3)

Elective Courses for all Majors (9 credit hours)

MKTG 4200 - Digital Marketing Credits: (3)
MKTG 4300 - Social Media Marketing & Strategy Credits: (3)
MKTG 3450 - Promotion Management Credits: (3)
MKTG 3200 - Selling and Sales Management Credits: (3)
MKTG 3500 - Services and Sports Marketing Credits: (3)
MKTG 3600 GLB - International Marketing Credits: (3)
BSAD 3500 - Introduction to Business Research Credits: (3)
MKTG 4400 - Marketing Strategy Credits: (3)