Public Relations & Advertising Emphasis, Communication (BA)

Communication Major

• Program Prerequisite: Not required.
• Minor: Students may complete a minor approved by their academic advisor OR one of the tracks associated with any of the six interdisciplinary emphasis areas: Civic Advocacy, Digital Media, Interpersonal & Family Communication, Multimedia Journalism, Organizational Communication, and Public Relations & Advertising. A student may not receive both a major and a minor from the Department of Communication.
• Grade Requirements: A grade of “C” or better in courses required for this major (a grade of “C-” is not acceptable), in addition to an overall GPA of 2.00 or higher for all courses.
• Credit Hour Requirements: A total of 120 credit hours is required for graduation. A total of 40 upper-division credit hours is required (courses numbered 3000 and above). Between 27-35 of these are required within the major, depending on the selected emphasis.
• Program Code: Communication (3017) with emphasis code Civic Advocacy (3051), Communication Studies/Communication Teaching (3016), Digital Media(3068), Interpersonal & Family (3053), Multimedia Journalism (3069), Multimedia Journalism/Communication Teaching (3070), Organizational Communication (3054), Public Relations & Advertising (3055).
• CIPC: Communication (090101) with emphasis code Civic Advocacy (090904), Communication Studies/Communication Teaching (131399), Digital Media(090199), Interpersonal & Family (090101), Multimedia Journalism (099999), Multimedia Journalism/Communication Teaching (131399), Organizational Communication (090901), Public Relations & Advertising (090999).​

To enroll in upper-division Communication courses, a student must be admitted as a major or hold upper-division standing in the university.  Students must complete at least 50 percent of their Communication course work at Weber State University in order to receive a major or a minor in Communication.

Advisement

Students are encouraged to meet with the appropriate department advisor depending on their selected interdisciplinary emphasis. Refer to the Communication Department website for a current list of department advisors - weber.edu/communication.

Admission Requirements

Declare your program of study at the Communication Department office, Elizabeth Hall 330. No special admission or application requirements are needed for this program.

General Education

Refer to Degree and General Education Requirements  for either Bachelor of Arts or Bachelor of Science requirements. See specific requirements for the BA and BS under the major course requirements. The following courses, required for the Communication major, will also satisfy general education requirements: COMM 1020 , COMM 2010 , and COMM 2110 .

Interdisciplinary Emphasis Areas

Select one of the following:

• Civic Advocacy
• Digital Media
• Interpersonal & Family Communication
• Multimedia Journalism
• Organizational Communication
• Public Relations & Advertising

Courses Required to Fulfill the BA (12 credit hours)

Complete either Option 1 or Option 2

Public Relations & Advertising Interdisciplinary Emphasis (45 credit hours)

The Public Relations & Advertising interdisciplinary emphasis provides students with theoretical and practical skills in writing, critical thinking, marketing, advertising and communicating to influence public opinion across a range of media. In the Public Relations & Advertising emphasis students must specialize in one of the following five tracks: (1) Copywriting, (2) Health Care Public Relations, (3) International Public Relations, (4) Marketing, or (5) Visual Communication.