MPC 6300 - New Media in Professional Communication

Credits: (3)
New media allow all individuals and organizations to effectively interact with their audiences on an ongoing basis. This course addresses how new and emerging media technologies such as social networks, social media, blogs, podcasts, video sites, search engine management tools, and even virtual worlds can be leveraged by communication professionals in order to further meaningful relationships with their internal and external audiences. This course will give students greater understanding of new media required to allow a rethinking of the overall communication process. As a result students will develop effective communication strategies specifically geared toward the needs of their organization or field of interest. Prerequisite: MPC 6010 or permission of MPC program director.