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May 09, 2024
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MKTG 4400 - Marketing StrategyCredits: (3) Typically taught: Fall [Online]
Spring [Online]
This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite: BSAD 2899 ; ACTG 2020 ; MGMT 3200 or NET 3250 ; MKTG 3010 .
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