ENTR 1003 - Ideation and Customer Development: Testing Ideas with Customers

Credits: (1.5)
Typically taught:
Not currently being offered

This course explores the process and theory designed to help ideation become customer needs driven to buffer against startup failure. By the end of the course, students will have created, tested and updated a business model based entirely upon customer feedback and customer development methodologies as described in Business Model Generation and Start-up Owner’s Manual textbooks. Prerequisite: ENTR 1001, BSAD 2899 or ECON 2899.