COMM 4400 INT - Public Relations Media and Campaigns

Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Apply communication principles to internal and external publics; research, plan and evaluate social interrelationships; study of the controlled and uncontrolled media and their role in public relations; prepare a major public relations campaign for a selected client.
Pre-requisite(s): COMM 3150 and COMM 3440, or permission of instructor.