Jan 23, 2020  
2020-2021 Draft Catalog 
    
2020-2021 Draft Catalog ARCHIVED CATALOG: Content may no longer be accurate.

[Add to My Catalog]

COMM 4440 - Developing and Evaluating Health Communication Campaigns

Credits: (3)
This course prepares students to understand the planning, implementation, and refinement of communication campaigns that affect individual and group level behavior changes in relation to health care issues. It will thus address public health problems. Throughout the semester, students study, practice, and apply the various stages of a health communication campaign based on real world conditions. The course content will draw from health behavior theory; formative (including pretesting), process, impact, and outcome research; and expert opinion.
Pre-requisite(s): COMM 3400  or permission of instructor.
Note: Check with Department for course availability.



[Add to My Catalog]