Apr 29, 2024  
2020-2021 Catalog 
    
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2020-2021 Catalog ARCHIVED CATALOG: Content may no longer be accurate.

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MKTG 4400 - Marketing Strategy

Credits: (3)
Typically Taught Fall Semester: Online
Typically Taught Spring Semester: Online
This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions.
Pre-requisite(s): BSAD 2899 ; ACTG 2020 ; MGMT 3200  or PS 3250 ; MKTG 3010 .


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