COMM 3400 - Introduction to Public Relations & Strategic Communication

Credits: (3)
Typically Taught Summer Semester: Full Sem
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Description: Philosophy and practice of public relations in business, government, education and non-profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management.