BSAD 3500 - Introduction to Business Research

Credits: (3)
Typically Taught Fall Semester: Full Sem
Typically Taught Spring Semester: Full Sem
Description: Introduces students to gathering and analyzing primary and secondary data for various business applications, such as assessing customer or employee satisfaction. The course covers acquisition techniques for secondary data; how to evaluate secondary data quality; exploratory, descriptive, and causal research designs; questionnaire and measurement development processes; basic data analysis and emerging trends; and research report writing.
Pre-requisite(s): BSAD 2899, QUAN 3610.