Social Media and Data Analytics Certificate of Proficiency

The Certificate of Proficiency in Social Media and Data Analytics enables students and professionals to validate their intermediate data analysis skills in social media research and strategic planning in communication. This validation provides a competitive advantage in current or future employment, broadens business opportunities, and strengthens the connections between academia and industry. This certificate equips individuals with a solid foundation in social media strategy and research, making them valuable assets to employers in the communication industry.

• Grade Requirements: A grade of “C” or better in all courses used for this certificate Credit Hour Requirements: A total of 18 credit hours is required.
• Program Code: 3109CP
• CIPC: 090702

Advisement

Students are advised by faculty and the Academic Advisor for the Department of Communication.

Admission Requirements N/A Program Learning Outcomes

• Analyze social media data to inform effective communication strategies that support organizational goals.
• Utilize social media analytics to measure the impact of campaigns and optimize content strategies.
• Interpret and communicate data-driven insights to inform decision-making in social media marketing and strategic planning.
• Evaluate emerging social media trends and technologies and their potential implications for organizations.