MBA 6170 - Corporate Communications

Credits: (3)
Description: The focus of this course is to develop an integrated corporate communications program in organizations which will provide effective communication both to internal and external stakeholders. Among the topics to be discussed are corporate image and identity, corporate advertising and advocacy, media relations, marketing, communication, financial communication, community relations, corporate philanthropy, government affairs and crisis communication. Attention will also be given to effective communication internally through various methods, such as meetings, programs and publications.
Note: This course is not currently offered.