2024-25 Catalog
Department of Business Administration and Marketing
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 Return to: John B. Goddard School of Business & Economics
Department Chair: Jennifer Anderson
Location: Wattis Business Building, Room 216
Telephone Contact: Amy Holmes, 801-626-6075
Professors: Anthony Allred, Clinton Amos, Michael J. Stevens; Associate Professors: Jennifer Anderson, Skyler King, David Noack, David Read, Bryant Thompson; Assistant Professor: Benjamin Phifer, Atmadeep Mukherjee; Instructors: Brandon Stoddard, Matthew Thue
Business Administration
The Business Administration (BSBA) degree is a general management degree. This major has been described as an undergraduate MBA because of its emphasis on breadth of education across all of the functional areas of business. This degree would be especially appropriate for students who wish to prepare for a generalist career in management rather than a focused career in a specialized area of business such as finance or marketing. It is also a very appropriate degree for the entrepreneurial students who aspire to start or run their own business one day.
Business Administration Human Resource Management (HRM) Emphasis
The student who concentrates in Human Resource Management prepares to apply the knowledge and skills needed to design, manage and deliver key organizational HRM functions. Through this, the HRM professional aids the effective alignment of people management objectives with organizational strategy for the purpose of increasing organizational efficiency and effectiveness. In addition to the John B. Goddard School of Business & Economics core requirements, the HRM student studies organizational behavior, leadership and teamwork skills, continuous improvement, effective communication, and information technology. HRM students will also take specialized courses in employment and labor law, employee training & development, recruitment & hiring decisions, and compensation & benefits.
Marketing
This is the only marketing program on WSU’s campus. Students concentrating in marketing specialize in course work that deals with business activities involved in developing, communicating, delivering, and exchanging value for all stakeholders.
Courses provide students with traditional and digital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice.
Courses
Business Administration and Marketing Course Descriptions
ProgramsAssociate of ScienceBachelor of ScienceEmphasis Option for Bachelor of Interdisciplinary Studies
BIS emphases are also offered for most programs with a minor.
Minor
Return to: John B. Goddard School of Business & Economics
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